Baseline · as reviewed
Concept C
The version Canaan picked, unchanged. Here for comparison so the additions in C1 to C3 are easy to see.
Open Concept C
What changed since round 1. Every variant below now includes the assurance rail
(limited lifetime warranty, verified specifications, product support, BBB), a visible Request a
Quote path, consolidated Documents and Support, and helpful guides below reviews. The optional
accessory block stays below Add to Cart so it never delays the purchase.
- Kept from CCompact layout, the fit qualification box, Complete your workstation, the spec grid, reviews placement.
- Brought from AAssurance rail made more prominent, plus BBB. Request a Quote. Guides on the page. Why-HOUZER moved further down.
- Added for prosQuote path, volume tiers, net terms, and contractor-first language in C2 and C3.
- PausedSave and Compare. Canaan: compare needs work, worth silencing until it is fixed.
C1 · lightest touch
Pro-Ready Compact
Everything asked for on the call, nothing more. Add to Cart stays the single primary action, with Request a Quote directly beneath it and the assurance rail below the buy area.
Open Concept C1
C2 · Canaan's split button
Quote-Led Pro
His suggestion taken literally: the primary button cut in half, Request a Quote beside Add to Cart. Volume tiers and the assurance rail both sit above the fold.
Open Concept C2
C3 · the future state
Pro Dominant
Pro pricing as the default view for everyone rather than hidden behind a login, with net terms and a job-total column. This is the page that matches where the pro programme is heading.
Open Concept C3How they differ
Same additions, three levels of pro emphasis
| Decision | C | C1 | C2 | C3 |
|---|---|---|---|---|
| Primary action | Add to Cart | Add to Cart | Quote + Cart, split | Quote + Cart, split |
| Request a Quote | Absent | Secondary | Co-primary | Co-primary |
| Assurance rail | Absent | Below buy area | Above price | Above price |
| Volume tiers | No | No | Yes | Yes, with job totals |
| Pro pricing | Behind login | Behind login | Behind login | Shown by default |
| Net terms visible | No | No | No | Yes, Credit Key |
| Best for | Comparison only | Shipping soonest | Mixed retail and trade | Pro-first future state |
How to review: C1 is the safe rebase and could ship first. C2 tests whether giving the quote equal billing moves trade volume. C3 assumes the pro pricing change lands and shows what the page looks like after it.
Two things still open. The volume tiers in C2 and C3 are placeholders for layout only, because discount depth still needs CEO sign-off. And the BBB claim needs Canaan to confirm the exact accreditation wording before it goes anywhere near production.
Prototype boundary: Local design artifacts. Add to Cart, quote, review and search demonstrate interface behaviour but do not transmit data or modify the storefront.