Baseline · as reviewed 16 Sept
Concept C
The version Canaan picked, unchanged, so the re-ordering is easy to see side by side.
Open Concept C
What actually changed. Round 2 kept C’s retail hierarchy and bolted trade
signals on top. Here the buy column leads on desktop, the gallery is demoted, and the retail
framing is gone: no “You save” headline, no Afterpay instalments above the fold.
Concept C order
- Lifestyle gallery leads
- Title, small grey model line
- Price, MSRP struck through, “You save”
- Afterpay instalments
- Finish swatches
- Availability
- Add to Cart
Re-ordered
- Model / SKU promoted
- Assurance rail
- Stock and lead time
- Unit price + volume tiers
- Quantity, Add to Cart, Request a Quote
- Finish, demoted
- Spec sheet, cutout template, install
P1 · ships soonest
Spec & Stock First
The full re-ordering, with Add to Cart still the single primary action and Request a Quote directly beneath it. Needs no pricing decision to ship.
Open Concept P1
P2 · the trade bet
Quote-Led
Request a Quote becomes the primary action and the cart the secondary path, with volume tiers beside the unit price. Built for the buyer placing the 88-sink order.
Open Concept P2
P3 · gated on the pro 5% change
Open Pro Pricing
Pro pricing shown to everyone rather than hidden behind a login, with Credit Key net terms visible. This is the page after the pro programme change, not before it.
Open Concept P3How they differ
Same re-ordered spine, three commercial positions
| Decision | C | P1 | P2 | P3 |
|---|---|---|---|---|
| Page hierarchy | Consumer | Re-ordered | Re-ordered | Re-ordered |
| Primary action | Add to Cart | Add to Cart | Request a Quote | Quote + Cart split |
| Volume tiers | No | No | Yes | Yes |
| Pro pricing | Behind login | Behind login | Behind login | Default for all |
| Net terms visible | No | No | No | Credit Key |
| Spec / CAD promoted | No | Yes | Yes | Yes |
| Can ship today | — | Yes | Needs CEO pricing | Needs pro 5% removal |
How to review: The question is not which looks better. It is how far Request a Quote should outrank Add to Cart, and whether pro pricing comes out from behind the login. P1 defers both. P2 answers the first. P3 answers both.
Two things still open. Volume tiers are placeholders for layout only — discount depth needs CEO sign-off, open since 19 Aug. And the BBB claim needs the exact accreditation wording confirmed before it goes anywhere near production.
Prototype boundary: Local design artifacts. Add to Cart, quote, review and search demonstrate interface behaviour but do not transmit data or modify the storefront.